MANSCAPED™ Designated Official Below-the-Waist Grooming Partner of the PDC’s World Matchplay Darts Championship

The Global Leader in Men’s Grooming Steps Up to the Oche for Partnership with the World’s Leading Darts Organization

SAN DIEGO--(BUSINESS WIRE)--The MANSCAPED™ sports marketing team really hit a bullseye with this one. Today, the leading men’s grooming and hygiene brand announced that it has teamed up with the Professional Darts Corporation (PDC) as the thrilling sport reconvenes its hotly anticipated Betfred World Matchplay championship this summer. The pros know dart shafts come in many shapes and sizes, and whether they prefer a barrel with heavy knurling or a smooth feel, they’ll have MANSCAPED by their side as Official Below-the-Waist Grooming Partner to ensure they have the right tools for the job.

“There’s a natural fit between the precision and accuracy required in the sport of darts and in grooming below-the-waist, making this an exciting and effortless partnership for everyone,” said Joey Kovac, Senior Director of Marketing at MANSCAPED. “The Betfred World Matchplay is intense, but also a party, with dedicated professionals and the most devoted fan base from all over the world. We look forward to being part of this unique and wildly fun experience and calling ourselves PDC fans for life.”

Staged since 1994, the Betfred World Matchplay is the PDC's second longest-running televised event and the highlight of the darting summer. Ten adrenaline pumping sessions of darts will be broadcast worldwide this July 17-25, 2021. The must-watch event will capture players battling to win the Phil Taylor Trophy at Blackpool's Winter Gardens, whose stage will now don the iconic MANSCAPED logo.

"We welcome MANSCAPED as an official partner for the 2021 Betfred World Matchplay ahead of our eagerly awaited return to Blackpool next month,” said Matt Porter, Chief Executive at the PDC. "As one of our most prestigious tournaments with a global reach across nine days of top-class darts, this will be a great platform for MANSCAPED to gain worldwide exposure for their ever-growing brand. Their innovative products have proven popular across the globe, and we're sure that they'll be a hit with fans attending and watching the World Matchplay."

The July 17th to 25th event is one you don’t want to miss! Make sure you’re following @MANSCAPED and PDC (@OfficialPDC) on social media for a chance to win VIP event tickets, autographed dartboards, and other limited-edition swag.